Service 02 · Landing Pages

Landing pages
that convert.

Conversion-optimised single pages for campaigns, products and services. Fast, measurable, to the point.

From€ 1,200 per LP
Duration2–3 weeks
IncludesTracking, testing, reporting
Suitable forSmall businesses with an ads budget

Why a landing page?

You run Google Ads and send the traffic to your homepage. The homepage has navigation, many topics, no clear focus — and the visitor does not know what to do. They leave. You pay for the click anyway.

A landing page solves this problem. One promise, one audience, one call to action. No distraction, no noise. The visitor arrives exactly at what your ad promised — and finds the next step immediately.

What many people underestimate: the quality of the landing page directly influences your Quality Score in Google Ads. A higher score means a lower cost per click. So a good landing page does not only save conversions — it also saves advertising budget.

What you get.

◆ SEA-optimised

Matched to your campaign

A landing page is not a mini website. It has one goal, one message, one call to action. We build it tailored to your keyword, your audience and your offer.

◆ Conversion Tracking

Every enquiry measurable

GA4, Google Ads conversion tag, Tag Manager — all set up correctly. You know exactly which campaign delivers which enquiries.

◆ A/B tests

Test instead of guess

Headline A or B? CTA colour, form length, image or no image? We set up A/B tests and decide on the basis of data, not gut feeling.

◆ Mobile First

Fast on every device

Half of all Google Ads clicks come from a smartphone. A slow or hard-to-read page costs you conversion rate — and therefore money per click.

◆ Fixed price

A clear price per landing page

No open-ended hourly rates. Every landing page has a fixed price — you know what to expect before the project starts.

◆ Load time

Fast load times

Lean code, optimised images, no unnecessary JavaScript load. Core Web Vitals in the green is standard, not a bonus.

How it works.

01

Brief and campaign goal

What is the goal of the page — enquiries, purchases, sign-ups? Which campaign, which keyword, which audience? The more precise the brief, the better the page.

02

Wireframe and structure

We sketch out the page structure: headline, subheadline, value proposition, trust elements, CTA. Structure before design — mistakes in the structure cost you later.

03

Copy and content

Conversion copy is not marketing prose. We write concretely, to the point, with a clear call to action. On request with AI support and human review.

04

Design and build

Visual design based on the approved wireframe. Technical implementation fast and lean: no WordPress overhead where it is not needed.

05

Testing and QA

Mobile and desktop, form function, load times, all tracking tags checked in preview mode. Only then does the page go live.

06

Go-live and A/B test phase

After go-live we set up A/B tests, watch the conversion rate and bounce behaviour, and adjust whatever is not working. Data instead of assumptions.

◇ Packages

Packages & prices.

Single

  • 1 landing page with its own design
  • Responsive, mobile first
  • Conversion tracking setup (GA4 + Ads)
  • Form integration
  • Core Web Vitals optimisation
€ 1,200Fixed price · 1 landing page
→ Request package
Recommended

★ Bundle

  • 3 landing pages (e.g. for 3 campaigns or services)
  • Consistent design system, individual per page
  • Complete tracking setup (GA4, Ads, Tag Manager)
  • A/B test setup for the main LP
  • Reporting after 4 weeks included
€ 2,890Fixed price · 3 landing pages
→ Request package

Funnel

  • Main landing page + thank-you page
  • Complete conversion funnel that tracks every step
  • Email notification for enquiries
  • Integration into an existing CRM or mail system possible
  • A/B test setup and evaluation after 6 weeks
€ 3,490Fixed price · LP + thank-you + tracking
→ Request package

Frequently asked questions.

What is the difference between a landing page and a normal website?

A website has many goals and many pages. A landing page has exactly one goal: to trigger a specific action. That is why there is no navigation to distract and no links that lead away — only the direct path to the conversion. That is not a simplification, that is strategy.

How good does my Google Ads account have to be for a landing page to work?

The landing page amplifies what the account delivers. A poor account with irrelevant keywords will not bring conversions, not even on the best landing page. If you do not have a running account yet, or want it reworked, we can support you with that — but that is a separate topic.

Can I change the landing page myself after delivery?

Yes, if it is built in a CMS. With statically built pages, text changes can usually be applied via a simple deployment. We explain how it all works before the project starts.

How long does it take until the landing page is finished?

A Single project usually takes 2 to 3 weeks. The bottleneck is almost always the feedback on wireframe and copy — the faster you approve, the faster we are finished.

Do I need a separate landing page for every campaign?

Not necessarily, but often yes. If you run ads on three different keywords with three different promises, each ad should lead to a matching page. A generic page for all campaigns costs you conversion rate.

Do you also measure phone enquiries?

Yes, with a call tracking integration (e.g. via Google Ads call extensions or a third-party provider). Anyone who calls instead of filling in the form should still count as a conversion. We set that up as well on request.

Get more out of your advertising budget.

A 30-minute intro call, free and without obligation. We look at your current campaign situation and tell you what can be improved.

→ Schedule a call