Why Google Ads?
SEO builds long-term visibility — but it takes time. Google Ads puts you at the top of results immediately, for exactly the searches that matter to your business. You pay per click, not per impression. Done right, the cost per lead is predictable and the ROI is measurable to the euro.
What goes wrong in most SMB campaigns: broad match keywords that trigger irrelevant searches, no conversion tracking, landing pages that don't match the ad, and a "set it and forget it" approach. The result is budget spent on curiosity clicks that never convert.
What works: tight keyword structures, proper negative keyword lists, end-to-end conversion tracking, and landing pages that match exactly what the ad promised. That's what we build.
What you get.
Google Search campaigns
Show up at the top of results when someone searches for exactly what you offer. We structure campaigns by intent — not by what Google's recommendations suggest.
Proper conversion tracking
GA4, Google Ads conversion events, enhanced conversions. You see which keyword drove which enquiry — not just which keyword got clicked.
Transparent budget management
No black-box spend. You see exactly where your budget goes, what the cost per lead is, and whether the campaign pays for itself.
Matched landing pages
Ads without matched landing pages waste budget. We either optimize your existing pages or build campaign-specific landing pages that convert.
Waste prevention
Irrelevant clicks are money down the drain. We build extensive negative keyword lists from day one and refine them continuously.
Reports you understand
Monthly report with spend, clicks, impressions, cost per lead, and conversion rate. No agency-speak, no metrics chosen to look good.
How it works.
No campaign goes live without a verified tracking setup and a landing page that actually converts. We'd rather delay launch by a week than burn your budget on a broken funnel.
Account & goal audit
We analyse your current account (if you have one) or define the right structure from scratch. Goals, budget, target audience, competitors — clearly defined before a single euro is spent.
Keyword & competitor research
Which search queries drive qualified leads? We map intent, identify what competitors bid on, and build a keyword structure that targets buyers — not browsers.
Campaign setup
Ad groups by intent, responsive search ads, extensions, bidding strategy. Everything set up according to current best practices — not Google's self-serving defaults.
Tracking & landing page check
Conversion tracking verified end-to-end. Landing pages reviewed against the ad promise — and optimized or replaced if they don't match.
Launch & first-week monitoring
Close monitoring in the first 7 days: search term reports, quality scores, impression share, wasted spend. We adjust fast so budget isn't wasted on the learning curve.
Ongoing optimisation & reporting
Monthly report, bid adjustments, negative keyword expansion, ad copy testing. We treat your budget like it's ours.
Packages & prices.
Three options depending on your starting point. The ad budget itself is separate — it goes directly to Google, not through us.
- Full campaign analysis
- Tracking review (GA4, Ads tag, GTM)
- Keyword and negatives assessment
- Quality Score analysis
- Written action catalogue with priorities
- Audit credited in month one
- Full conversion tracking setup
- Keyword research and campaign build
- Weekly optimisation (search terms, bids, negatives)
- Monthly report + strategy call
- You manage, we advise
- Monthly 90-minute review call
- Changes agreed before implementation
- Tracking monitoring
- Unlimited escalation by email
Frequently asked questions.
How much ad budget do I need?
For most SMB campaigns in NRW, a realistic starting budget is € 500–1,500/month in ad spend. Below that, the data is too thin to optimise meaningfully. We'll tell you what makes sense for your market and goals before you commit anything.
How quickly do Google Ads show results?
Unlike SEO, Ads can drive traffic from day one. But meaningful data for optimisation — enough clicks, enough conversions — typically takes 2–4 weeks. Expect the first month to include a learning curve; month 2 onwards is where performance stabilises.
Can I manage my own account afterwards?
Yes. If you want to take over management after the setup, we hand over clean documentation and a walkthrough. We'd recommend ongoing management during the first 3 months at least — the optimisation work in that phase has a disproportionate impact on long-term performance.
Do you manage Meta Ads / LinkedIn Ads too?
We focus on Google Ads. For Meta or LinkedIn, we'll tell you honestly if it makes sense for your situation — and if so, we can recommend a specialist or set up the basics for you to manage.
What if my campaigns are already running but underperforming?
We offer an account audit (as part of the setup package) that diagnoses exactly what's wrong. In most self-managed or poorly maintained accounts, the fixes are predictable: bad match types, no negatives, weak landing pages, broken tracking. We fix all of it.
Do you also work with clients outside Leverkusen?
Yes. Google Ads management is done remotely. We serve clients across NRW and Germany-wide — no local presence required.
Let's talk about your Google Ads.
A 30-minute call, free and without obligation. We'll look at your current setup (or your goals if starting fresh) and tell you honestly what we can do — and what we can't.
→ Schedule a call